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About.com
About.com, also known as The About Group (formerly About Inc.), is an Internet-based network of content that publishes articles and videos about various subjects on its "topic sites," of which there are nearly 1,000.〔(【引用サイトリンク】url=http://www.linkedin.com/company/about-com )〕 The website competes with other online resource sites and encyclopedia and, for March 2014, 61,428,000 unique visitors were registered by comScore for About.com, making it the 16th-most-visited online property for that month. As of August 2012, About.com is the property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising.
==1997–2004: launch, renaming, Primedia acquisition==
Originally founded in 1996 as The Mining Company, the site was launched on April 21, 1997 by Scott Kurnit, owner of General Internet, Bill Day, and a group of other entrepreneurs in New York City. The original goal was to maintain 1,800 topic areas, but after five years of operation, this number was reduced to around 700.〔 The original business plan offered writers a minimum monthly rate of US$250, or one-third of the advertising revenue generated within their topic area. The Mining Company also employed approximately 50 full-time staff for administration, advertising sales and overall site-design work.
The company changed its name to "About Inc.," and the website address from "miningco.com" to "about.com" in May 1999. The company was acquired by Primedia, Inc. in 2000 through a deal valued at US$690 million, whereby Primedia swapped 45.2 million shares for About, Inc.'s 18.1 million shares. At the time of the acquisition announcement, About Inc. was measured at US$133 million in cash and no debt (Sept. 30, 2000), while the Media Metrix company tallied 21 million unique monthly visitors—making it the seventh-most-visited "network of sites" at the time—a network of over 700 topic sites, sorted into 36 areas and 50,000 subjects, and approximately 4,000 advertisers. Following the purchase, which was finalized in the first quarter of 2001, the combined company was called "Primedia" and Kurnit remained chief executive officer (CEO).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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